The most popular brands this year are Asics, Colorbar Cosmetics, Jimmy Choo, MUJI, Bombay Shaving Company, IBM and L’Oréal, according to research by Talkwalker and Hootsuite.

Talkwalker, the consumer intelligence company, and Hootsuite, the social media management player, released their Brand Love 2022 report. This is the third edition of the report and each year Talkwalker uses its capabilities to consumer intelligence to analyze more than 1,500 brands to determine which ones are the most popular.

This year’s report provides analysis covering 200 categories and 8 markets globally.

The Talkwalker Brand Love Index is derived from a refined methodology based on 10 years of customer research and in-depth analysis of use cases. The index identified three critical scores to monitor brand love – Passion, Trust and CSAT (Customer Satisfaction).

These scores were calculated by analyzing more than 2.6 billion conversations across social media, news, blogs and reviews to identify the brands that consumers really care about.

Here are some key takeaways from the Brand Love 2022 report:

1 The most popular brands this year include both international brands and local Indian brands such as Asics, Colorbar Cosmetics, Jimmy Choo, MUJI, Bombay Shaving Company, IBM and L’Oréal.

2 The 50 Most Loved Brands add new dimensions to the concept of sustainability and put it front and center as a priority. They are leaders in environmental, social and economic sustainability in their categories.

3 The most popular brands use social media to better understand their audience and what they are looking for. It helps them take creative risks that elicit joy, love, and loyalty from their brand’s audience.

4 Consumers want a better, improved version of before. After two years of pandemic-limited consumer choices and sacrificing in-person experiences, consumers want to get back to normal. But their perspective has changed and they are reevaluating their relationship with brands.

Benjamin Soubies – Managing Director, APAC and Japan, Talkwalker, said, “The new consumer has conflicting expectations and complex demands. The goal of publishing our Brand Love 2022 report is to continue to offer insights that bridge the gaps between brands and consumers. Our research has produced practical advice on how brands can immediately improve their brand love. »

He added: “As many of the top 50 brands prioritize sustainability efforts, we can see that this shouldn’t just be a priority for consumers, but an essential brand strategy that can help create or to kill brand love.”

“As marketers, if the past year and a half has taught us anything, it’s that traditional ways of advertising have changed dramatically. Brands that put authenticity and courageous creativity at the heart of their plans are the ones that generate the most love for the brand,” said Maggie Lower, CMO, Hootsuite. “This year’s Brand Love Report showcases shining examples we can all learn from about how companies are innovating and connecting with their audiences in a variety of ways to build loyalty and affinity.”

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