Japan Institute of Design Promotion to announce Good Design Grand Award 2021
Avatar Robot Cafe and Avatar Robot OriHime won the Good Design Grand Award as Symbolic Design of the Year
The award reflecting the values and design principles that aim to enrich lives, industries and society
TOKYO, November 04, 2021– (COMMERCIAL THREAD) –Japanese Institute for the Promotion of Design, the organizer of the Good Design Award, announced the recipients of the 2021 Good Design Grand Award. Following the online voting of this year’s judges, Good Design Award winners and the public, Robot Cafe Avatar and Robot Avatar OriHime won the Good Design Grand Award, given to an iconic design of the year 2021.
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The ORY laboratory won the Good Design Grand Award 2021 with its Avatar coffee robot and its Avatar OriHime robot (Photo: Business Wire)
“This project began to meet the wish of people with disabilities, who were once limited to joining the workforce,” said Ory Yoshifuji, CEO of ORY Laboratory Inc. “I think this technology will give them the chance to go beyond their limits, and people around the world will be inspired. “
The Good Design Grand Award represents the highest level of excellence among works winning the Good Design Award of the year. Since its inception in 1980, the winner of the Good Design Grand Award has been a milestone in our company as a design that symbolizes the era.
“The theme of the GOOD DESIGN AWARD 2021 is“ Aspiration and Action with Consideration ”. It is a wonderful theme that explains how our wishes and hopes for a better world can be realized if we all work together, ”said Mr. Hiroyuki Fukano, President of JDP. “I believe the selected design embodies this spirit in various ways.”
The reward product – Avatar Robot Cafe and OriHime Avatar Robot
OriHime and OriHime-D are avatar robots created for use by everyone, regardless of age, gender, and whether or not they have a disability. DAWN Cafe is a place for users to learn and experience how to use OriHime-D in a safe environment.
“A historic company that removes the ‘barriers’ faced by those who want to work but cannot work due to a disability, using technology and UX, focusing on the development of alter-ego robots.” , said a member of the selection committee. “We expect the cafe will serve as a starting point for further expansion of contacts between people with various disabilities who wish to work, businesses and consumers.”
About the Good Design Award
Created in 1957, Good design award is Japan’s most important praise system. Products, architecture, applications and software, projects and initiatives that utilize the design and more are eligible for nominations. Thanks to this system, many people come into contact with “good design” and appreciate its value. The award recognition rate is 84% with its familiar symbol, G-Mark, according to the latest Japan Institute of Design Promotion survey in 2020.
About the Japanese Design Promotion Institute
The Japanese Design Promotion Institute (JDP) is the only organization in Japan for the comprehensive promotion of design. In addition to hosting the Good Design Award, widely known as one of the most beloved awards in Japan, it organizes various events and organizes design-focused projects in collaboration with municipalities, private companies, educational organizations and various media. Additionally, by capitalizing on the project’s achievements in Japan, a developed country facing many different challenges, JDP has established mutually beneficial relationships around the world.
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For the media
Japan Institute of Design Promotion Good Design Award 2021 PR Office (PR Consulting Dentsu)
International public relations team
Japanese Institute for the Promotion of Design