Korean AI Beauty Tech Product Company CHOWIS Takes a Global Leap | AsiaTechDaily
With the advent of AI and big data in the booming beauty technology market, a Korean personal care product manufacturing company CHOWIS Co., leveraging the power of artificial intelligence (AI) to revolutionize the beauty and cosmetics market, is rapidly gaining traction globally.
The popularity of CHOWIS is growing as demand for personalized skincare products that meet unique consumer needs, such as specific skin types, using AI grows.
CHOWIS is a diagnostic and evaluation technology company specializing in optics, video image processing technology and software development. Since its inception in 2012, the company’s unique big data-based AI algorithm analysis solutions have contributed to its reputation.
The personal care product manufacturing company has worked successfully with global majors in the cosmetics industry, such as L’Oreal in France, P&G Group in Japan, Nivea in Germany and AmorePacific in Korea.
With support from the Korean government and Gyeonggi Province, CHOWIS has been contributing to the growth of personal care product manufacturing since 2021 by providing customized AI-based healthcare service testbeds and PoC (Proof of concept).
The company accomplished this feat by installing two unmanned kiosks, dubbed “mySkin KIOSK” and “myHair KIOSK”. The kiosks use AI to diagnose visitors’ skin and hair, then provide them with personalized digital health and beauty solutions based on the results. This fits well with the growing popularity of remote services around the world.
CHOWIS recently entered the US market through a collaboration with Strands, a Walmart partner specializing in personalized hair care products. Walmart has introduced CHOWIS kiosks to analyze their customers’ hair and scalp. Based on the results obtained in the kiosks, customers get personalized products such as shampoo and conditioner. Chowis has supplied 100 myHair KIOSKs in the first batch, with additional deliveries expected soon.
CHOWIS has launched PRECISION SKIN DermConcept, an AI-based home skin diagnostics and personalized cosmetics platform service in the UK. By tracking skin conditions via an app, this service provides information for doctors and pharmacists to prescribe new cosmetics to users each month.
The analyzes of the condition of the skin carried out by CHOWIS’ DPI Viso diagnostic devices are updated in real time. The CHOWIS “DPI Viso” device was shipped as part of a starter kit for new members by DermConcept, and 100 have already been delivered.
Additionally, CHOWIS is working on a small personal device called mySkin FAIN (Face AI Navigator). It will allow consumers to analyze their skin using AI anytime and anywhere. CHOWIS hopes to launch it in the second half of 2022.
Ryan Choi, CEO of CHOWIS, said, “AI as a technology is key to improving competitiveness in the global beauty market. Since its establishment in 2012, CHOWIS has developed innovative products that use state-of-the-art technologies, gaining experience through collaborations with global companies. CHOWIS will continue to lead future beauty and digital health technology markets by developing partnerships with companies in more countries.
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