Sega is experimenting with NFTs, will not be implemented if it is against company standards
When Sega announced that it was studying blockchain technologies, the reaction from fans was intense and the company is listening to its customers.
Since the industry was born, games and technology have naturally gone hand in hand. As technology evolves, so do the games that many people around the world enjoy. However, as natural as games and technology go together, sometimes change and controversy do. Non-fungible tokens, or NFTs, are one example of how new technology can spark controversy. Seeking to invest in what appears to be a profitable market, many game companies have found themselves in hot water with their consumers in announcing their support for NFTs, one of which is Sega.
The company has announced that it will support the NFTs in April 2021, and the immediate backlash from its fans, especially fans of Sonic the hedgehog, was intense. Due to how the Blue Hedgehog franchise was founded and continues to feature technology vs. nature themes from a pollution standpoint, the parent company has identified itself as Sonic backing up questioned technology for its damage to the planet was a huge hypocrisy concern for the fans in question.
Due to the force with which Sega fans have voiced their opinion on the matter, SOJ has since stepped back to reassess its role in the NFT market before any sales on blockchain platforms were made. In the recent Sega Sammy Holdings executive meeting minutes, the company states that when it comes to NFT and âplay to winâ type models, ânothing is decided at this pointâ. The company conducts its own experiments and research, but specifically says it’s about understanding whether the negatives are really as bad as their supporters have warned.
The backlash is specifically mentioned in the report before Sega says that once its research yields results, it will make its final decision based on its suitability for what the company aims to achieve at the present time. . If it appears to be carrying out its mission of being “constant and captivating creator forever” then the NFT plans will continue as previously announced. However, Japan’s Sega also said it wouldn’t go any further if the NFT market didn’t fit that mission, or was “seen as just a lucrative business.”
While that’s not a quite concrete no, there’s always the fact that Sega decided to take the time to do its own research on the practice after being alerted that something was wrong about it. The climate around NFTs is constantly changing with its own controversy, and several different game developers and publishers have taken different positions and reactions to the same backlash Sega has faced.
Even still, it’s great for the many fans who have taken a stand against Sega in supporting the practice. Because of their speech, Sega decided to reassess and examine the environmental and even economic issues surrounding it. It’s a unique perspective to have after companies like Ubisoft have focused more on investors. While Sega may change their mind once again, it’s a victory fans can conquer in the intimidating crypto market.
MORE: New Microsoft and Sega Partnership Explained
Source: Sega Sammy Holdings
NFTs appear to be growing in popularity, but their widespread adoption in the gaming industry could become a social and environmental issue.
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