Subaru of America renews its partnership with the National Park Foundation until 2024
Posted 12 hours ago
Proposed by Subaru of America, Inc.
LOS ANGELES, Nov. 17, 2021 / CSRwire / – Subaru of America, Inc. today announced its increased commitment to supporting U.S. national parks as a primary sponsor of outdoor exploration, parks of the future and resilience and sustainability initiatives. In addition to being the National Park Foundation’s largest corporate partner, Subaru of America has provided more than $ 68 million to organizations working to conserve national parks. The combined efforts of the automaker have helped increase public awareness and engagement across the national parks system and have funded programs and projects such as recycling, composting and waste reduction operations to help protect over 85 million acres in over 400 national parks.
By expanding its support for the NPF, Subaru will advance the NPF’s mission to protect national parks, connect people everywhere to the history and wonders of parks, and inspire the next generation of park stewards. To help protect parks for present and future generations, Subaru will help apply environmental expertise gained from past initiatives, including Don’t Feed the Landfills, to support national parks for years to come. Subaru remains committed to this forward-thinking approach to sustainability as it prepares to launch the Subaru Solterra EV SUV, a true zero-emission vehicle, ensuring adventure and exploration without leaving an impact.
“National parks are America’s treasures, and so many people have found fun, adventure and relaxation in these natural wonders of our country. Subaru owners have a deep connection to national parks, and we are committed to protecting them, ”said Alan Bethke, senior vice president of marketing, Subaru of America, Inc.“ As long-time partners of the National Park Foundation We are proud to renew our commitment to supporting national parks by helping to apply our sustainability expertise, preserving these pieces of American history for future adventures.
“Subaru is truly setting an example of how businesses can meaningfully support national parks,” said Will Shafroth, President and CEO of the National Park Foundation. “Subaru is an ideal partner in helping to ensure that national parks are not only sustainable, but also accessible and welcoming to all, and ready to meet the demands of the future. “
Subaru’s extensive support will manifest itself in the following ways:
- By the FNP Outdoor exploration initiative, Subaru will help inspire a lifelong love of the outdoors and supportive programs to make sure people feel welcome in parks, with a particular focus on multicultural and multigenerational families. As part of this, Subaru will provide funding for programs that help remove barriers and promote equitable access to national parks, creating and deepening long-standing relationships for all.
- By the FNP Parks of the future initiative, Subaru will help NPF harness the power of technology and innovation to prepare the fleets of the future. For example, Subaru will provide funding for programs focused on planning and infrastructure to accommodate electric vehicles in and around national parks.
- By the FNP Resilience and sustainability initiative, Subaru will provide funds to strengthen and improve environmental stewardship efforts in national parks, including expanding waste reduction, recycling and visitor education.
Subaru has a long history of helping reduce landfill waste in national parks. The automaker worked with NPF, the National Parks Conservation Association and park dealers to launch the Don’t Feed the Landfills initiative in three of America’s most iconic national parks – Denali, Grand Teton and Yosemite. The initiative, which dramatically increased recycling and composting, made significant progress in preventing the landfills of more than 16 million pounds of waste deposited at the three pilot parks.
The automaker’s partnership with NPF is part of Subaru Loves the Earth, the environmentally-focused philanthropic pillar of the Subaru Love Promise. To learn more about Subaru Loves the Earth and Subaru’s environmental work, visit subaru.com/Earth and follow #SubaruLovestheEarth.
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in a no-landfill office in Camden, New Jersey, the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in non-landfill plants and Subaru of Indiana Automotive, Inc. is the only auto manufacturing plant in the United States to be designated as Wildlife Habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $ 200 million to causes close to the hearts of the Subaru family, and its employees have volunteered more than 63,000 hours. As a business, Subaru believes in doing your part to make a positive impact in the world because it’s the right thing to do. For more information, visit media.subaru.com. Follow us on Facebook, Twitter, and Instagram.
About the National Park Foundation
The National Park Foundation works to protect wildlife and park lands, preserve history and culture, educate and engage youth, and connect people around the world to the wonders of parks. We do this in collaboration with the National Park Service, the community of park partners, and with the generous support of donors, without whom our work would not be possible. Learn more at nationalparks.org.
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